Aiming for higher customer interest? Better visibility? More demand?

Great communication opens doors and minds. The cornerstones of success are appealing content, a conversational attitude and long-term commitment. Netprofile creates a solid framework and clear guidelines for consistent and successful communications within both traditional and social media.

Originally founded to serve Finland’s high-tech startup community, Netprofile has an extensive track record of successful launches and growth support for innovative companies, products and services. We enjoy working with fast-moving innovators, and pledge in return our own expertise, efficiency and agility. If there's an opportunity, we'll seize it - if not, we'll create one.

Our services include:

Speaking, Training and Coaching Is your event missing an inspiring speaker, panelist or moderator? Would your team or management benefit from an outside coach or sparring partner? Is the time right for an in-depth session on how to reap the benefits of social media, or on how to become a power user of Facebook, Twitter or Linkedin? Netprofile consultants regularly speak at conferences and industry events on the current trends in public relations, marketing and media, social networks and the internet. Our talks, workshops and training sessions are tailored to each organization and event. Media training ensures the delivery of your key messages and lays the foundation for productive cooperation with journalists and bloggers. Social media bootcamp events provide motivation to engage in online conversations, introduce the new collaborative communications culture, and provide hands-on tips on how to operate on various platforms.	Public Relations, Media Relations, Social Media Following the rise of the internet and social media, the traditional attention-desire-interest-action funnel has become radically more complex. We are all simultaneously influenced by multiple sources, via multiple channels. Efficient and aligned communications require a coordinated presence on several fronts. To cope with and benefit from this new situation, businesses need to reorganize their communication processes to serve the new influencers alongside traditional media. Interesting online discussions must be spotted, social connections built and maintained, and opportunities seized as they emerge. Successful communications require the building of personal relationships with journalists, bloggers, industry influencers and other stakeholders. Netprofile helps find the right contacts and establish successful relationships in both traditional and social media.
Brand, PR and Social Media Strategies Thanks to the internet and social media, news and discussions about brands and organizations travel faster and last longer. To encourage the creation of content with the desired messages and tone, a clear and concise public relations strategy is more important than ever. Why is your business interesting? How is it different? Why is it likely to succeed? Your brand attributes, key messages and market trends have a much greater chance of being picked up by the media and influencers if they are first understood and exemplified across your organization. Clarity is crucial. Netprofile helps define brands, set messages and place them in a context that is interesting and relevant. We dive into the core of your business, analyze market trends and position you against the competition. The result is a concise and visual strategic toolkit: a practical guide to building and managing reputation.	Events and Live Meetings As an increasing share of marketing and communications takes place online, the added value and impact of real-life interaction and face-to-face meetings is higher than ever. The more novel and different the product or concept, the more important it is to provide the opportunity to see, hear and touch. Netprofile ensures attention for significant news by organizing press conferences and producing live video streams that extend the events to online audiences. Alternatively, depending on the topic, we invite selected journalists, bloggers and influencers to more intimate and informal roundtable events. With many businesses, illuminating the big picture of their industry is necessary for realizing the uniqueness of their offering. Netprofile helps businesses leverage industry trends to initiate topical conversations by creating discussion groups, forums and events, online and offline.
Content Production: Text, Photos, Video Whatever the media or platform, content is king. Interesting, timely and channel-optimized high-quality content is essential for success. The starting point for creating great content is a true understanding of business objectives, key messages and target market trends. Netprofile consultants are professionals in content creation. Many of us are former journalists, with first-hand experience in picking the news out of the noise. This ensures that the content we produce has what it takes to get noticed. Voice, tone and format are always optimized for the need, channel and target. Our Finnish and global media databases ensure efficient distribution that is also optimized for search engines. Netprofile plans and prepares press releases, social media releases, opinion pieces, bylined articles and blog posts in Finnish and English. We create and produce content to suit various social media platforms. We write and edit copy for websites and marketing materials. We make the most of our clients’ news and views by efficiently fine-tuning them to multiple channels as text, photos or videos.	Planning, Consulting and Coordination In short, Netprofile is focused on two areas. First, we crystallize our clients’ business objectives and brands into trends, topics and messages that appeal to their target audiences. Second, we open the channels that will most efficiently deliver the chosen messages to impact and engage these audiences. As anyone is now able to spread their views on the internet, potentially reaching massive global audiences at a whim, it is more important than ever to plan carefully whom, how and when to approach, and how to react quickly in different situations. The experience and expertise of Netprofile consultants help earn visibility and influence while avoiding the pitfalls along the way. For international organizations looking at a stronger position in the Finnish market, Netprofile is the country’s leading technology-focused PR and social media partner, with a solid track record of successful market entries and long-term brand-building partnerships. Our lead agency services help orchestrate Nordic and European public relations programs. For startups, Netprofile's services span from fine-tuning the initial idea to securing a place in the global spotlight.

Get in touch, let’s talk!