Strategy & Insight

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An organization’s strategy doesn’t exist in a vacuum. We help you analyze shifts in your operating environment and stakeholder expectations and translate those insights into a reputation strategy that guides your communications and strengthens your market position. 

Strategic communications and marketing must be data-driven and insight-led. We support executive teams as well as communications and marketing leaders in building and safeguarding reputation and managing change – both locally and globally. 
 
Reputation is a critical business asset. We help you prepare for high-stakes situations by strengthening planning, clarifying responsibilities, and building resilient communications structures that hold under pressure. 

Insight Track 2025 is for communications and marketing trailblazers who want more than efficiencies – for those aiming to convert AI from a tool into a true business value driver. Download the report to shape your professional AI future!

  • Strategy articulation 
  • Reputation strategy 
  • Communications strategy 
  • Marketing strategy 
  • Communications planning 
  • Environmental analysis 
  • Market analysis 
  • Competitor analysis 
  • Stakeholder research 
  • Corporate communications 
  • Change communications 
  • Financial communications 
  • Executive advisory 
  • Board advisory 
  • Crisis communications 
  • Cyber crisis management 
Netprofile’s blog | 13.06.2025

The big tackles are yet to come – how should enterprises approach AI adoption? 

Netprofile’s blog | 28.05.2025

AI value hunt – and limited success

Netprofile’s blog | 07.02.2025

Beware of destructive denialism

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