The agency’s strategic expertise competes for victory in highly coveted categories.
Netprofile has reached the finals of the prestigious SABRE Awards EMEA with no fewer than six communications projects. The achievement reflects Netprofile’s sustained commitment to strategic market insight and advisory services, as well as C-suite communications and thought leadership in technology-intensive B2B environments.
“In this era of homogenised AI content it is more important than ever that strategic communications and marketing are built on substantive understanding enabling a strong and distinctive perspective and contextualisation,” says Netprofile CEO and co-founder Juha Frey.
“At Netprofile, we systematically focus on strategic advisory for industry and technology companies, forward-looking market insight, and building trust that measurably supports business outcomes. These dimensions are strongly present in all of our finalist projects,”
Frey continues.
Finalist positions in demanding categories
A hands-on crisis communications operation with software company Visma Solutions secured a finalist spot in the Crisis & Issues Management category. The project was built on the foundation of a series of demanding cyber simulations, whose lessons proved decisive when a real-life crisis emerged.
Another collaboration with Visma reached the finals for Best Communications Project in the Finnish market. Known as the Visma VAU thought leadership programme, this long-term initiative systematically strengthens visibility and prestige for experts across dozens of Visma companies.
In the Financial Services category, the jury selected Netprofile’s thought leadership project
for crypto investment service Coinmotion into the finals. Coinmotion’s visibility has been significantly elevated by communications emphasising responsibility and regulatory compliance.
A groundbreaking communications project by cybersecurity company NetNordic and
Netprofile reached the finals for C-Suite Communications. The project highlighted the role of the dark web and awakened corporate leadership to gauge its potential impact on the Finnish business landscape.
With propulsion from Netprofile’s strong understanding of the data centre market, the joint
project with Finnish Data Centre Association FDCA and consulting firm Ramboll reached the finals in the Association Communications category. At the heart of the project was a comprehensive report on the role, impact, and opportunities of data centres for Finland.
In the Professional Services Communications category the jury selected Netprofile’s own market intelligence offering for communications and marketing leadership into the finals – the acclaimed Insight Track reports. The next report, to be published in May 2026, analyses senior executives’ assessments of the needs and trajectories of B2B communications and marketing.
Technological development is reshaping business operations for communications
agencies
The rapid development of large language models is quickly reshaping the communications and marketing landscape. Development is particularly fast in areas most easily automated, such as repetition- and volume-based consumer marketing. In precisely targeted, content-critical B2B communications and marketing the effects are felt at a slower pace – yet are equally inevitable.
In this changing environment, businesses offering consultancy in communications and
marketing must be able to deliver increasingly insightful advisory that serves clients’ business needs. Execution cycles are accelerating, requiring agencies to move swiftly and at the right moment.
“Discussions with senior management reveal how critical it is for leaders to identify and evaluate different scenarios. Experienced, industry-seasoned consultants can distil insights into market trajectories and offer pathways on how to build trust in potential customers in a sustainable way,” says Netprofile partner and Chief Strategy Officer Jirimiko Oranen. “Against this backdrop, it is especially gratifying to note that three of our six finalists are projects tightly connected to strong market insight.”
The success at the SABREs is a continuation of Netprofile’s multi-year run of award recognition. It also reinforces the agency’s position as a leading advisor for technology-intensive industries – helping clients plan and execute business-driven, creative, and impactful communications and marketing.
The achievements are also reflected in the numbers: in 2025, Netprofile grew its revenue by over 30% while significantly strengthening profitability. The agency’s client satisfaction score (NPS) stands at 73 (1/2026) and employee satisfaction (eNPS) at 89 (12/2025). Netprofile is a globally networked company that employs 22 experts in Finland and Sweden.
“We will continue on our chosen path as a trusted partner for companies in the technology, manufacturing, and energy sector,” Juha Frey continues. “Alongside our clients, we are bulding a world where technology makes life smoother and more rewarding.”
The European SABRE finalists were selected by a jury of 59 leading marketing
communications professionals. The SABRE Awards EMEA 2026 will be presented at a gala ceremony in London on 21 May.
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