Insight Track 2026
Earning the strategic seat – bridging the disconnect between communications, marketing and business
Do you work in communications or marketing? Business leaders are now asking you to show up where strategy is shaped.
Insight Track 2026 is built on direct conversations with B2B business leaders in tech industry. Their message is instructive – and demanding.
The world is moving faster than most communications planning cycles are designed to handle. Geopolitical instability, AI, regulatory pressure, and cyber threats are reshaping the operating environment. The profession must now step forward.
What business leaders expect from communications and marketing – and how to deliver it?
AI is reshaping how B2B buyers evaluate suppliers – and raising the value of high-level judgment over production routines inside communications and marketing teams. Functions that use AI as an amplifier, rather than a replacement for strategic thinking, are positioned to gain.
Cyber threats have moved to the centre of the business agenda. Leaders identify proactive reputation management – built on trust, stakeholder relationships, and demonstrated competence before any crisis – as an area where communications and marketing have a largely untapped leadership role.
What do you get, when you download the Insight Track 2026 report?
Our industry report draws on perspectives from international B2B technology leaders and offers concrete guidance from Netprofile.
What does the report cover?
- insights from European B2B business leaders
- analysis of AI’s growing role in business strategy and decision-making recommendations for developing strategic communications
- perspectives on the role of cybersecurity and reputation management
- support for demonstrating the business impact of communications
If your goal is greater influence, broader mandate, and measurable commercial impact, the path forward starts here.
Download Insight Track 2026 report!
Download Insight Track 2026 report
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