Netprofile leads the Strategy and Communications Consulting shortlist at the Finnish Comms Awards 2026

Netprofile has secured six shortlist places in the Strategy and Communications Consulting main category at the Finnish Comms Awards 2026, more than any other agency. In total, Netprofile is shortlisted in seven categories, including work for Coinmotion, Visma Solutions and DNA, as well as its own Insight Track industry report.

The Finnish Comms Awards is Finland’s leading annual communications industry competition, recognizing the most impactful collaborations between communications agencies and their clients. This year, the jury selected 80 finalists from 159 entries submitted by 23 agencies.

“As in previous years, strong strategic counsel is the common thread running through our shortlisted work,” says Juha Frey, CEO of Netprofile. “Our focus is on helping communications contribute to long-term business success. The Finnish Comms Awards stands out in Finland because its jury understands the value of senior-level communications counsel and the sustained work it takes to build a competitive advantage. Leading the shortlist in Strategy and Communications Consulting, the main category at the heart of what we do, is particularly rewarding.”

Strategic counsel that connects reputation and business

Netprofile’s work with cryptocurrency investment service Coinmotion is shortlisted in three categories: Strategic Communications Consulting, Building Expert Visibility and External Communications. Throughout the partnership, reputation and business development went hand in hand. Coinmotion became the first company in Finland to obtain a license under the EU’s new regulatory framework, while its brand awareness grew by 54% in a short period.

Netprofile and Visma Solutions’ joint work on cyber crisis preparedness is shortlisted in the Communications Training and Simulations category. The lessons learned through product-specific simulations were put to the test in a real crisis just a few months later, and proved their value.

Talouspulssi, developed with Visma Solutions, is shortlisted in the Public Affairs and Advocacy category. The initiative brought the realities facing businesses into the economic debate, turning data into news and establishing Netvisor as a prominent voice on the economy.

Netprofile’s Insight Track industry report is also shortlisted, now in its third annual edition. The report explores developments shaping communications and marketing. The 2026 edition reveals what senior business leaders expect from communications and how communications professionals can meet the growing demand for a deeper understanding of business strategy.

Building relationships with business leaders through podcasting

In the competition’s Campaign category, the jury shortlisted Johtoajatuksia in the Podcast category. Produced by Netprofile for DNA, the podcast is designed for a hard-to-reach audience of business leaders. It turned the challenge of reaching senior decision-makers into an opportunity to build relationships, achieving exceptional listening time among this demanding audience.

“We make sure our expertise develops faster than the world can dream up new surprises for us. There has been no shortage of those,” says Christina Forsgård, founder of Netprofile. “Clients don’t need a consultant to add to the confusion. They need a clear view of what to do next. Seven shortlist places are a welcome sign that we’ve spent our time doing more than just talking about AI.”

View the full shortlist.

The Finnish Comms Awards gala will take place at Clarion Hotel Helsinki on 5 November 2026. Bringing together leading talent from across Finland’s communications industry, the annual event is celebrating its 15th Anniversary. We are proud that the Finnish Comms Awards gala has become an important occasion to celebrate the communications profession and strengthen its sense of community with forward-leaning clients.