How does B2B technology communication and marketing look like in the age of AI? And how does the constant change in the technology industry affect the communication and marketing environment? Netprofile set out to scan the horizon. The answers of top professionals highlighted ethical questions, cybersecurity, differentiation, and the allocation of resources.  

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Netprofile voitti neljä palkintoa EMEA SABRE Awards 2026 -gaalassa Lontoossa.
Netprofile’s blog | 29.05.2026

Netprofile named Best Agency to Work for in Continental Europe at EMEA SABRE Awards – values-driven culture and cyber crisis expertise deliver four wins

Netprofile’s blog | 18.05.2026

AI 2026: From an Efficiency Pipeline to an Infrastructure of Power

Netprofile’s blog | 15.05.2026

Exceptional SABRE success – What’s the awards program all about? 

Netprofilen toimitusjohtaja Juha Frey istuu valoisassa toimistossa katsoen kameraan hymyillen.
Press releases | 13.05.2026

Netprofile report: B2B leaders reveal – communications and marketing professionals offered a more strategic role in business 

Etualalla Nitorin toimitusjohtaja ja talousjohtaja, taka-alalla ihmisiä toimistoympäristössä
Press releases | 12.05.2026

Nitor grew profitability by 23 per cent and strengthened its core business in a challenging market

Press releases | 07.05.2026

Netprofile shines at SABRE Awards EMEA 2026: finalist in six categories

Netprofile’s blog | 17.04.2026

In the maritime industry, rescue training is routine – why don’t companies bother to train for cybersecurity emergencies?

Planeetta läikkyy luonnon reunakeston yli
Netprofile’s blog | 02.04.2026

Is sustainability dead?

Netprofile’s blog | 31.03.2026

5+1 tips for effective expert videos

Netprofile’s blog | 27.03.2026

When the production line stops without warning – how industrial companies prepare for cyberattacks

Sosiaalinen hyväksyntä ohjaa sähkömarkkinoiden investointeja
Netprofile’s blog | 27.03.2026

Social acceptance siphons investment decisions in the electricity market 

IT-yrityksen työntekijä löytää makean pisteen teknologian karkkikaupasta.
Netprofile’s blog | 26.03.2026

Finding your sweet spot: How IT companies can truly stand out

erottuvien sisältöjen ideointi energia-alalla
Netprofile’s blog | 25.03.2026

3 smart ways to generate standout content ideas in the energy sector

tehtaan piipusta tupruaa savua, joka muuttuu muovileluiksi
Netprofile’s blog | 04.03.2026

From R&D to ROI: The last mile of innovation is communication

Tuulimyllyjä
Netprofile’s blog | 17.02.2026

Can AI be used responsibly?