Strong strategy guides strong execution
Our partnership began in June 2022 with the development of a digital marketing communication strategy. Together we defined target audiences and established frameworks to ensure we'd reach the right audiences with timely and relevant messages. We introduced modern communication and marketing channels for STK to reach new target groups.
Throughout our collaboration, we've systematically brainstormed and produced content highlighting, among other things, the benefits of standardized product information in the construction industry. As a result, STK now has stellar content including numerous articles, one comprehensive guidebook and the succesful "Jarmo's Tips" video series.
This type of messaging has been new in STK's operating environment. With precisely targeted social media campaigns we've created great visibility, and STK's thought leadership has been reinforced significantly.
Results speak for themselves
During our collaboration, the number of followers on STK's social media channels have increased from tens to hundreds, and from hundreds to thousands. Consequently, the organic reach of messages within demanding target groups has grown exceptionally. Content on social media has reached over 800,000 recipients with over 10 million ad impressions. In just one year, STK's website traffic from social media increased more than tenfold, and organic search engine traffic more than doubled. There were also more than ten times as many partner leads.
Through targeted content marketing, STK's position as a thought leader has strengthened, evident in the invitations to speak and opportunities to advise the Finnish Ministry of the Environment on various ongoing legislative matters. STK's CEO, Sallamaari Muhonen, was also recognized as the Year's Spokesperson at the 2023 Finnish Comms Awards.
Finnish Electrical Trade Asssocitation (STK) works as a promoter of competitiveness and societal influence in the electrical industry. STK maintains a digital product information register of over 600,000 electrical products, Sähkönumerot.fi, for the benefit of the entire industry.
