Public relations

Communication and public relations are all about boosting your business. Netprofile plans and runs your organization’s PR in a way that builds both your brand and your bottom line.

We specialize in technology PR. We understand what and why the technology industry is talking about, we have our fingers on the pulse of industry trends, and we know the players that make a difference. In addition to our strong expertise in communication and marketing, we will provide you with professional advice on your strategy, positioning, messaging and goal setting.

Our experienced consultants are used to working as members and coordinators of large-scale PR programs involving numerous experts around the world. Our network of PR agency partners covers all key international markets.

Communication and PR strategies

Successful communication is built on a clear strategy. It is essential to define why, to whom and what to communicate – and to understand how to best appeal to key target groups.

Netprofile's experienced consultants help crystallize your organization’s core messages along with a trend context to clarify the messages’ significance and timeliness. Communication strategy is a guideline for planning brand-building and demand-generating content, campaigns and activities. A good strategy provides a path to follow and sets metrics to measure progress.

Communication and PR consulting

Efficient communication is timely and topical. Skilled PR experts therefore have their fingers on the pulse of media and trends: new messages are best brought out when the moment is right, and the context is favorable.

Netprofile’s focus on the technology industry helps us stay up to date on what is interesting right now, what is not, and why. We help organizations set goals and processes for agile and context-driven communication, ensuring that you’re prepared for both times of success and times of crisis.

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PR content production

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Several of Netprofile's consultants have previously worked as journalists or in communications roles at technology organizations. We know by experience how the media works and what kind of news, insights, events and materials get journalists interested.

We are experts in producing interesting, understandable and timely press releases, byliners and articles, even on highly technical topics. We write native Finnish and English, and handle media distribution in Finland and internationally.

Media relations

Getting earned media right is the toughest challenge of all communication and marketing. There is often way more work behind news stories and emerging phenomena than ever meets the eye. The core of media relations is a long-term approach to building relationships.

Netprofile consultants will map and prioritize relevant media for your organization, and advice on the topics and angles most interesting for the audiences of each media. Our extensive networks will help connect the right people to amplify news and insights. When you know who you want to reach, we know how to do it.

Media training

Mediavalmennus varmistaa, että jokainen lenkki pitää. Median kanssa toimiminen on taitolaji, jossa onnistuminen edellyttää hyvää valmistautumista.

Haastattelutilanteessa on tärkeää tietää paitsi millaisia viestejä haluaa välittää, myös millaisen median toimittajan kanssa keskustelee. Netprofilen mediavalmennus kertoo miten media toimii, millaisia asioita toimittaja arvostaa, ja millaiset asiat vaikuttavat lopputuloksen onnistumiseen.

Media training ensures consistency on every step of the communication chain. Working with media and journalists is a skill, and long-term success requires professional preparation.

In an interview, it is important to know not only the messages to convey, but also the journalist you are talking with. Netprofile's media training educates on how the media works, what kind of things journalists appreciate, and how to increase your odds of success.

Crisis communication

When an organization faces a risk of negative attention, communication helps minimize the damage. Smart companies prepare in advance. With a clear crisis communication plan and the necessary skills, responding to any risky situation is faster and more efficient.

Netprofile's consultants have navigated through a number of crises and learned lessons that can help you too. Our crisis communication trainings leverage these learnings to support your organization. We help you put together a crisis communication plan that defines systematic processes for tough times. When needed, we work on your side 24/7.

International PR coordination

Every market is different, and no agency is best of class in every market. As an independent entrepreneur-driven boutique, Netprofile recommends local and international partner agencies that are the best fit for your organization in each of your target markets.

We have strong but non-exclusive ties with a number of agencies like ourselves in key markets, and with several large PR agency networks operating in multiple markets. We work as part of numerous international PR agency setups, and have the skills needed to orchestrate the interplay of agencies across countries and regions.