Digital marketing

SISÄLTÖ
ladataan...

Think of a message online that felt like it’s for you. You clicked for more and found something you thought responded to your needs. That’s online marketing success – based on two factors that dramatically increase the odds of getting it right: knowing the target group and knowing how to talk with them.

Intelligent digital marketing serves your target audiences with relevant content in a way they appreciate. Social media, marketing automation and online campaign tools offer endless opportunities to segment, personalize, analyze and optimize. Retargeting with additional high-value content is a powerful method to convert audiences into marketing and sales leads.

Positive online reactions are rewards for marketing activities done right. Key metrics based on business objectives include new marketing consents, contact form submissions, requests for proposal and closed deals – and, of course, improvements in brand perception.

Netprofile is firmly on the map of trends and tools in digital marketing and social media. Our passion is curiosity for new opportunities: we constantly seek, analyze and share information about what is hot right now, what is emerging and what is about to lose ground. Out of all the noise, we pick the signals that will benefit our clients the most.

MEET THE NETPROFILE TEAM »

 

Social media campaigns

Netprofile's core expertise lies in our ability to define and understand the target groups of products and services based on new technologies – both businesses and consumers. We create content that inspires and serves them, we find ways to target just the right people online, and then build campaigns with strong appeal.

An important prerequisite for successful digital marketing is the definition and prioritization of target personas. What kind of people do you want to reach, how can you help and serve them, and what kind of things do they need? We design and target social media campaigns to attract, remind and engage your personas - in channels they use, in ways that appeal to them.

Our social media service portfolio begins from setting up channels and advertising accounts. We will guide you through the effective use of the accounts or take care of them for you. We formulate sharp messages that speak to your desired audiences in Finnish and English. We create campaigns, monitor their progress, and continually optimize them for best results.

Social media content

All social media have their own distinct trends, customs and rules. Many of them are unwritten, while very few are permanent: as active users, we know what works at any given time.

Netprofile produces versatile content for a variety of communication and content marketing needs. For social media channels, we write captivating copy and utilize attention-grabbing imagery that convert audiences to want more. In addition, we nurture audiences on every channel with channel-specific content purposely formatted for their users.

Many social media channels favor videos that are made for channel-specific standards and uploaded directly instead of as external links. Together with our trusted production partners, we turn your messages into professional content in many different formats, whether your target audience’s favorite channel is Facebook, Linkedin, Instagram, Twitter, Youtube or something else.

Currently, live videos work particularly well in bringing additional visibility to events and other interesting happenings. Great social media content includes clever animations and short subtitled teasers of longer videos. Videos are attention grabbers, collecting ideal audiences for retargeting.

Each social media platform offers marketers a wide range of ad formats and campaign models that are constantly changing and evolving. Netprofile's experienced social media specialists are always up to date on the most accurate and cost-efficient ways to reach your target audiences.

testihero4

 

Native advertising and guest blogs

Online services of traditional media reach large and interesting target groups, including people that are hard to reach on social media. Media is still a message too: well-known media brands give an extra boost to high-quality content that fits their style. Media brands are efficiently utilized as part of content marketing programs through native advertising and guest blogs.

Netprofile works closely with ReadPeak, a Finland-based native advertising platform. With ReadPeak, we take your content into media news feeds. Interested readers click their way to the content on your company’s website, within reach of analytics and further content.

We regularly publish our customers' blog posts on the websites of Finland’s leading business and IT media: Kauppalehti, Talouselämä, Tivi, Tekniikka & Talous, and others. Blog articles tuned to appeal to the audience of each media often attract excellent readership figures, with prestigious media reinforcing the power of your messages.

Netprofile professionals select and suggest media environments that best suit each piece of content and each specific target group. We closely monitor all campaigns, optimize them as needed, report on results and provide follow-up recommendations.

Influencer marketing

Online influencers are today trusted way more than traditional advertising: the younger the target group, the greater the difference. Netprofile service portfolio includes bringing technology trends, devices and services into the daily lives of online influencers through collaboration projects. Visibility on influencers’ social feeds typically bring quick and highly positive results.

Through our extensive networks, you will find and reach bloggers, youtubers, instagrammers and other influencers that best fit your organization and your target groups – whether it’s b-to-c or b-to-b. Together, we analyze and prioritize audiences, and select just the right influencers.

Netprofile creates and coordinates influencer marketing programs from one-off projects to long-term large-scale programs. Together with you and the selected influencers, we create appealing content and experiential events that attract and excite your target groups. As each campaign is also a learning opportunity, you’ll always receive our analysis and recommendations at the end.

Social media training

Mediavalmennus varmistaa, että jokainen lenkki pitää. Median kanssa toimiminen on taitolaji, jossa onnistuminen edellyttää hyvää valmistautumista.

Haastattelutilanteessa on tärkeää tietää paitsi millaisia viestejä haluaa välittää, myös millaisen median toimittajan kanssa keskustelee. Netprofilen mediavalmennus kertoo miten media toimii, millaisia asioita toimittaja arvostaa, ja millaiset asiat vaikuttavat lopputuloksen onnistumiseen.

Social media and digital marketing are constantly changing. Yesterday’s truth is tomorrow’s burden. Staying on top of content trends and hot topics along with ever-changing means and tools is a true challenge.

Netprofile social media specialists keep their fingers on the pulse for you. Our digital marketing team analyzes and shares their expertise on the Netprofile blog, runs trainings and coaching sessions tailored to organizations, and gives talks and presentations at industry events.

Social media trainings help you ensure that you and your organization are able to take advantage of the most recent new opportunities in online marketing. Our goal is to ensure that your target audiences meet with content that appeals to them, delights them and serves them — bringing your business new followers, new customers, and ultimately new advocates.

Online analytics

The internet is analytics heaven, and sometimes hell: while everything can be measured, not all metrics take you anywhere. Netprofile guides you to set goals and metrics that respond to your business objectives, helping to focus attention and action on things that really matter.

Accurate analytics and continuous optimization ensure that campaigns deliver results. We constantly monitor and modify all digital marketing activities, report results in plain language, and always suggest ways to continuously improve.

The internet is analytics heaven, and sometimes hell: while everything can be measured, not all metrics take you anywhere. Netprofile guides you to set goals and metrics that respond to your business objectives, helping to focus attention and action on things that really matter.

Accurate analytics and continuous optimization ensure that campaigns deliver results. We constantly monitor and modify all digital marketing activities, report results in plain language, and always suggest ways to continuously improve.

Interested in hearing how we could help you?

CONTACT US »