New skills for successful media engagements
Visma has taken steps to support its spokespersons and thought leaders by offering them the opportunity to participate in media training. This initiative has been warmly received, and Netprofile has already trained dozens of CEOs, management team members, and other experts from Visma’s Finnish companies. The results of these small-group training sessions have been outstanding.
Netprofile’s media training provides practical tools and confidence for working with the media. Participants learn how to prepare for interviews, what to expect during them, and how to handle difficult or sensitive questions. Additionally, they practice appearing on camera with the support of experienced trainers.
Emotional growth alongside practical skills
Beyond practical skills, media training often changes participants’ attitudes. Visma experts have reported feeling significantly more confident after the coaching sessions and better equipped to deliver their core messages with clarity and consistency. Their understanding of interview interactions' dynamics has deepened, enabling them to communicate convincingly and build trust with the media. Similarly, they now more effectively handle challenging communication scenarios, such as crises or exceptional situations.
“Netprofile's media training was excellent, and I recommend it to everyone in leadership positions. I was initially very sceptical, but the training provided valuable skills for engaging with the media. Since the training, I’ve given numerous interviews with confidence, a smile, and a positive attitude,” says Ville Kuusela, CEO of Visma Solutions.
Stronger brand and higher level of internal trust
For Visma, media training has meant offering knowledgeable and reliable spokespersons to the media. These spokespersons, through their polished appearances, enhance the company’s brand and thought leadership. Internal confidence in handling challenging communication scenarios within Visma companies has also grown.
